Fiction is doing well in podcast form, too. Examples are human stories, obscure mysteries, and true-crime narratives.įictional entertainment is no longer restricted to TV or movies. It allows the host to tell a story about a true event or discuss a topic in a narrative style. This kind of podcast is long-form storytelling. It is often an interview podcast, a discussion between host(s) and guest(s), often focusing on the guests’ personal history or expert knowledge on a topic. It can have a solo host or can be a roundtable discussion. The most common podcast format is the conversational one. While podcasts are as varied as the imaginations of their creators, and span genres from news and education and politics, to health and fitness and comedy, the vast majority of them can be broken down into one of four formats: To fully understand what podcasters do, it helps to have a sense of the different types of podcasts they host. Podcast hosts can exploit this trend by building a strong online presence and promoting themselves as experts in their field through social media channels, blog posts, and interviews with other professionals. Personal branding is gaining traction in the business world. Podcast hosts can capitalize on this trend by partnering with businesses to create content that is both informative and entertaining.Ī personal brand is a widely-recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions, and/or achievements within a community, industry, or the marketplace at large. The increasing popularity of podcasts is leading businesses to recognize their potential for reaching a wider audience or building their brand and reputation. They will need to be skilled in video production and design, editing audio clips, and adding music and sound effects. Here are three trends having an impact on the field:Īs they become more popular, podcasts are becoming more visual, meaning that podcast hosts now need to be able to create visually appealing shows that will continue to engage their subscribers. In addition to carrying out the tasks listed above, podcast hosts need to remain aware of trends influencing podcasting to keep their skills relevant and to maintain a competitive advantage.
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